Fintech startup Finja breaks new ground in Pakistan with $1.5m series A funding.
That’s why today’s announcement of US$1.5 million series A funding for Pakistani fintech startup Finja is notable. More so, because Swedish investment company Vostok led the round – the Pakistan startup ecosystem rarely hits headlines for attracting international investment. Dubai-headquartered Gray Mackenzie Engineering Services also participated in the round.
The ID card data is in Urdu, so we had to develop artificial intelligence to match data typed in English with names in Urdu.
Finja is giving a push to digital payments in Pakistan with its SimSim wallet. The Urdu version of the phrase “open sesame,” which opens a cave in the tale of Alibaba and the 40 Thieves, is Khulja simsim – so the name Finja SimSim doesn’t just refer to the sim card of a mobile phone. Coincidentally, Chinese tech giant Alibaba also got its name from the same tale.